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Launch Report


Jan 23 - 25, 2017

Urinary incontinence, or in other words involuntary urination, is a common and often embarrassing problem. The severity ranges from occasionally leaking urine when you cough or sneeze to having an urge to urinate that's so sudden and strong you don't get to a toilet in time. Team Falcon of OBS Pakistan (Pvt.) Ltd., responsible for marketing emerging brands like Ovafin and Omatril, recently launched Uri-Control (Solifenacin Succinate) which is indicated to management of urinary incontinence. The molecule market of Solifenacin Succinate is highly competitive with a few key players dominating it and consistently creating barriers for new entrants. The task was challenging, but Falcons grabbed it with its claws and penetrated the market with an explosive launch!



The 3 day launch event was initiated on the 23rd of January in Rawalpindi at the PearlcContinental Hotel where thecentire team Falcon was present along with key senior management.The ceremony was commenced with remembrance of almighty Allah by reciting a prayer. Dr. Sheikhani, Director of Medical Affairs at OBS, continued the session and conducted a comprehensive medical training of the field force and aligned them with how the molecule operates and under which conditions it is prescribed.





The 3 days included activitie such as Puzzle Game &Tug of War,which were focused encouraging team work and promoting healthy competition among peers. Dr. Fareesa Waqar, Head of Gynae & Obs Department at the Railway Hospital, came in as a guest speakerand enlightened the team on usage and benefits of Solifenacin Succinate.The ceremony was concluded with an empowering speech by Dr. Syed Asad Abbas and unveiling of the product.




The ceremony was concluded with an empowering speech by Dr. Syed Asad Abbas and unveiling of the product.Towards the closure of the event Team Falcons gathered and formed the OBS logo which was illuminated through candles they held signifying their loyalty and respect for the company and everyone connected to it.








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