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Zerogout Launch Event 2017

Lahore Country Club, Muridke | March 1-3, 2017
Team Hawks has been one of the major growth drivers of OBS, with seasoned brands like Renitec and Co Renitec, and fast growing brands like Ikodil under their umbrella.
The team had proven to take challenges and deliver results, and was the natural selection to launch the new brand, ‘Zerogout’, which has immense market potential and shows rapid growth as per IMS. The launch program was held on March 1-3, 2017, in Lahore Country & Sports
Club, Muridke.


The launch program had a rich agenda of product trainings and scientific knowledge development, facilitated by Dr. Saeed Shekhani (Director Medical Affairs), team interactions, performance commitments, and strategy discussions.
Guest Speaker Dr Tahir Rasool, Head of Akhuwat Foundation and Diabetes center was invited as a guest speaker to further elaborate and to share his views with the field force on what are the best practices for launching a product to the HCPs.
Furthermore, the team was assessed in product knowledge and detailing, with Atif Hussain, Ghazal Hasnain and Tanveer Abro bagging Gold, Silver and Bronze medals respectively for Product Detailing whereas Yasir Allah Rakha, Bilal Siddiqui and Sohail Mughal winning the Gold, Silver and Bronze medals respectively for Product Knowledge.
The launch event was held outdoors, with” Breaking the Ice” theme, which left the audience awestruck given the one of
 a kind ambience and stage. There were views on ZeroGout launch, its importance and its growth potential shared by
Osama Masood (Sr. Brand Manager), Adeel
Anjum (Group Brand Manager), Dr. Atif Hussain (National 
Sales Manager), Nayyar Anwar (Business Manager), Dr. Saeed Shekhani (Director Medical Affairs) and Dr. Asad Abbas (Commercial Director). The sales managers of all three regions together unveiled the Zerogout pack and committed their teams’ full support to help it grow beyond expectations. Zerogout (Febuxostat) was launched under the theme ‘Is your patient at risk?’, and the theme continues to highlight Gout and different risks faced by patients with Hyperuricemia that go away unnoticed.
The day ended with an exciting cricket tournament that promoted teamwork and was enjoyed and well appreciated by all team members.
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