Jaguars have been a witness to what is nothing less than a marketing miracle; a launch of two generic products under the umbrella of two spectacular themes. The lauching ceremonial was held at the Pearl Continental Hotel, Rawalpindi from the 16th to the 18th of December 2014.
Xovat (Rosuvastatin) was launched under the umbrella theme ‘Lets pledge for a purposeful and healthy life’. For the first time in the Pakistan pharmaceutical history, a launch theme was endorsed by three leading healthcare societies, namely the Pakistan Cardiac Society, Pakistan Hypertension League and the Pakistan Endocrine Society. The theme advocates a better tomorrow and empowers every indvidiual to lead the positive change.
C-yalta (Duloxetine) was launched under the umbrella theme ‘Every Ending is a New Beginning’. The theme revolves around the idea that the DPNP patients view their disease as the end of the their pain free life; however with C-yalta, the story is about to change.
The launch ceremony was filled with an ideal mix of team interactions, product trainings, scientific knowledge development, motivation, practice, tests and trials. Faisal Fazal Khan, Javed Iqbal and Sajjad Ali were given Gold, Silver and Bronze medals respectively for Product Detailing whereas Syed Muzahir Ali Jafri, Umair Jabbar and Tanseer Ullah won the Gold, Silver and Bronze medals respectively for Product Knowledge.
Ateeb Khan, APM Team Jaguars, was awarded with the medal of excellence for his outstanding efforts for the launch of Xovat and C-yalta.
Jaguars have carefully devised selling and marketing strategies such that the newly launched products become the newest blockbusters of the pharmaceutical industry.