Adding on another brand to its time tested gynecology brands, OBS is proud to introduce U-Progest which contains micronized progesterone. The progesterone hormone plays a key role in the female reproductive cycle and thus is vital for the management of menstrual disorders, menopause and habitual/threatened abortions.
A comprehensive launch session was organized at Nathiagali on 17th and 18th November 2014. The energized Women’s Health team instigated the Start of the Journey with a commitment to make U-Progest a leading brand in the market. This was followed by an in depth disease and medical training, and marketing strategies.
Another key element of the program was the butterfly race, an intra district competition, consisted of a series of 5 mental and physical games and the trophy was won by a well deserving Lahore district.
The agenda of any launch would be incomplete without an extensive detailing practice session and subsequent competition. Hence the U-Progest launch was no exception to the rule.
The Journey that Started with a bang was continued in the chambers of our customers in the ensuing days. We are sure that U-Progest will assist doctors in treating patients who require support at the Start of the Journey.