After the success of Finance training session the next was Marketing Planning Techniques held on 7th Nov 2013 at Head Office CEO Board Room. The facilitator was Mirza Anjum Fahim, Director Marketing & Sales, who explained the basic concepts of Pharmaceutical Marketing Planning. The audience greatly benefited from this training.
This training will be continued in future also and second session is planned in Dec 2013.
These training sessions are part of continuous education process and are designed to explain basic concepts that are simple enough for managers to understand and implement.There was a follow up session to apply the theoretical knowledge in real scenarios with the help of case studies.