A two day Healthcare & Medical Education Expo was held on 3rd to 4th October, 2012 at Lahore Expo Center, Johar Town, Lahore. A two days’ symposium on infertility management and women’s health was also part of the agenda. Given the nature of this symposium, it was an excellent opportunity for pharmaceutical companies/ hospitals working on infertility management/ in IVF sector to exhibit and to showcase their range of products, strengthen brand identity and get a chance to interact with the professionals who use their products/ equipment/ services.
OBS Healthcare participated as Bronze Sponsor and exhibited via Hospitality Suite by acquiring hospitality suite. OBS engaged the visitors of the expo by various ‘out of the box’ activities and participated to grab the attention of its customers. During the two days of the event, OBS stall was swarmed by doctors who took great interest in the quiz activity. OBS stall was undoubtedly one of the most occupied spots by the visitors of Healthcare Expo.
The event proved to be a great opportunity for our team to strengthen liaison with their key customers including Prof. Dr. Rashid Latif, Prof. Prof. Dr. Saqib Siddiq, Prof. Dr. Arshad Chohan, Dr. Haroon Latif, Prof. Ghulam Mustafa Arain and others who visited our stall.
At the end of expo, lucky winners selected through lucky draw were presented with special gifts. The prominent consultants who visited our stall were also presented with the same gift as a token of thanks and excellent association with them.
Healthcare Team’s in this Expo has strengthened OBS’ corporate identity to medical professionals attending the event. The key messages of the brands were effectively communicated to the prospective customers and the activities would certainly result in increased brand recall. It is hoped that this activity will help us in retaining stronger relationships with healthcare professionals and will emphasize on OBS being leading company in Healthcare.