Every year, World Heart Federation, in collaboration with different institutions organizes awareness programs including health checks, walks, fitness sessions, public talk, scientific forums, exhibitions, concerts, carnivals and sports tournaments in more than 100 countries to mark 29th September as the World Heart Day (WHD). WHD was created in the year 2000, to inform people around the globe that heart disease and stroke are the world’s leading cause of death, claiming 17.3 million lives each year. This year the theme for World Heart Day was “One World, One Home, One Heart”
OBS, in its mission to making a difference in people’s life, celebrated WHD with the same zeal and fervor. We commemorated the occasion by informing people about the importance of heart and how they can lead a healthy life if they take proper care of it. The following initiatives were undertaken this year to ensure maximum coverage and exposure:
1.World Heart Day T-shirts were handed out to the sales teams which were worn on field visits to promote the company as well as the occasion.
2.World Heart Day Cards and Product Reminders were distributed to doctors to serve a dual purpose; wish them a happy WHD and remind them about our products.
3.World Heart Day Flags, titled as “Muhafiz e Qalb” in honor of our doctors, were presented to leading cardiologists and doctors in order to recognize their efforts and contribution to the field.
4.T-shirts and caps were sponsored for a heart walk that Chandka Medical College, Larkana organized this year as an initiative taken by Prof. Dr. Saeed Sangi – HOD, Cardiology. 5.A walk was arranged by the Pakistan Cardiac Society, Sukkur Chapter. OBS took part in this event and provided T-shirts to participants.
6.A Patient Awareness Program was held at Faisalabad Institute of Cardiology (FIC) on the occasion of World Heart Day, and was sponsored by OBS. The stall was used to conduct a cholesterol screening camp for the participants, an initiative by Dr. Faisal Ali, Cardiologist FIC.
7.A WHD program being organized at Armed Forces Institute of Cardiology, Rawalpindi (AFIC) by Brig. Dr. Mohammad Qaiser, Cardiologist & Chief Event Organizer, was also sponsored by the company.
Region Wise Activities:
World Heart Day in Hyderabad:
OBS celebrated World Heart Day in Hyderabad with great enthusiasm.The regional team wore customized WHD t-shirts bearing the annual theme of the event. The leading Cardiologists were presented with titles of “Muhafiz e Qalb” to honor their dedication and efforts. The following doctors were presented with the Muhafiz e Qalb flags:
1.Prof. Feroz Memon
2.Prof. Fasih Ahmed Hashmi
3.Dr. Fazal Rehman Memon
4.Dr. Fakhr-ud-Din Shaikh
5.Dr. Abdul Rab Shaikh
This activity and the titles were highly appreciated and praised by the doctors.
World Heart Day in Islamabad:
The passion and zeal of OBS during the World Heart Day – 2012 was felt by every Cardiologist in Islamabad and Rawalpindi. The regional team made their presence known in the region, clad in WHD t-shirts and honoring the leading cardiologists with “Muhafiz e Qalb” title flags. Leading cardiologists who were involved during the event were:
1.Prof. Maj. Gen. Ashoor Khan
2.Prof. Brig. Mohammad Qaiser
3.Prof. Brig. Sohail Aziz
4.Prof. Dr. Shabaz A Kureshi
5.Dr. Aurangzeb Alamgir
The doctors actively participated in this activity and acknowledged OBS for its efforts to celebrate this day. An event held at Armed Forces Institute of Cardiology (AFIC) Islamabad, was a major activity where OBS sponsored refreshment for leading cardiologists and physicians. The event was also attended by GM Sales Mr. Asif Iqbal. The event also included lectures on heart care, smoking, diabetes, obesity and hypertension, delivered by Prof. Shahbaz A. Kureshi , Prof. Dr. Wajid Ali , Col. Dr. Abdul Hameed , Col. Dr. Shahid Abbas and Col. Dr. Ali Gohar.
In addition, OBS also celebrated WHD in Peshawar, where the following doctors were presented with Muhafiz e Qalb titles:
1.Prof. Dr. Farhat Abbas
2.Prof. Dr. Momin Salah ud Din
3.Prof. Dr. Abdur Rahim
4.Prof. Dr. Usman Khattak
5.Prof. Dr. Ahmed Fawad
World Heart Day in Faisalabad:
Faisalabad Institute of Cardiology (FIC) celebrated the World Heart Day where OBS exhibited a strong presence. FIC started off with a cake cutting ceremony by Executive Director FIC Dr. Raja Pervaiz Akhter and Commissioner of Faisalabad. OBS arranged a stall in FIC that and invited the management and administration of the Institute. Commissioner Faisalabad presented the “Muhafiz e Qalb” titles to the following leading Cardiologists:
1.Dr. Raja Pervaiz Akhter
2.Dr. Mohsin Nazir
3.Dr. Faisal Ali
4.Dr. Zahid Malik
The doctors collectively praised the efforts made by OBS to mark this occasion.
World Heart Day in Sukkur & Larkana:
Cardiology Ward of Chandka Medical University Larkana celebrated World Heart Day on September 27, 2012. The program was organized by Prof. Dr. Saeed Sangi, Head of Cardiology CMU and Dr. Javed Akbar Siyal, Assistant Professor Cardiology Department Larkana. All participating doctors were clad in OBS World Heart Day t-shirts. The event was honored by the presence of Mr. Nisar Khoro, Speaker Sindh Assembly who was the chief guest of the program. All participants made a symbolic walk from Chandka University to Shaikh Zayed Hospital Larkana. Prof. Dr. Saeed Sangi delivered a comprehensive awareness presentation to more than 300 attendees. At the end of the program, Chief Guest Mr. Nisar Khoro presented shields to the organizing committee.