A four day training session was organized by OBS from July 13, 2012 to July 16, 2012 in Sheraton, Karachi. Attended by sales force from all over Pakistan, the “Annual Ignition Meeting 2012-13” was planned in order to unite, empower and ignite everyone under the banner of “One Team & One Mission”, the Company’s corporate theme for 2012-13. Special training sessions were conducted to help the field force understand medicine, products, marketing strategies and selling skills.
The participants were also addressed by Chief Executive Officer Mr. Tarek M. Khan and Dy. Director Marketing & Sales, Dr. Syed Asad Abbas who discussed the company’s past performance and upcoming plans. The three teams under the heads of OBS Pharma, OBS Healthcare and JIIA were internally titled as Bulls, Mustangs and Jaguars respectively.
The sales force underwent various medical and sales related trainings, which were balanced by leisure activities such as a boat excursion, dinners and team building exercises.